Next Generation: Where the Message and the Medium Become One


One generation spends a fortune on medication and counseling to combat attention deficit disorder.

The next generation spends a fortune on technology to enhance the condition.

Perhaps it was inevitable in a world obsessed by multitasking. In a world that believes multitasking is a positive, desired activity (I am clearly not one of those people).

One would be fool hardy to try to predict evolutionary trends into the future. When the brilliant people who developed cell phones looked into the future of their invention did they see sexting and selfies as the predominant function. I like to think they did not.

We have gone from e-mailing. Hey, I don’t even have to call you. To texting. Hey, you don’t even have to be on your computer. To Twitter. Keep it short. To Snapchat. Better not use words at all. To technologies I am too Stone Age to even know about since as you see I’ve violated all laws of next generation communication in this one post.

Shorter, faster, briefer. Go, go, go.

Next time you are watching television. Pay attention to the commercials. They are usually better than the real TV anyway. What I need you to do is count. When the commercial starts count 1, 2, 3 and so on. Start the counting over every time the visual changes. 1, 2. 1, 2. How often do you get past 2? Not very often.

We are already being trained to change focus faster, faster, faster. I am surprised these commercials don’t have disclaimers for epileptics since the effect of the scene changing is almost strobe like.

What I am saying is that if your taking meds for your ADD, you need to stop. The world wants you to jump all over the place. You may otherwise be left behind in this rapid fire multitasking reality. The message is in the medium. And the medium is fast and unforgiving.

I guess it must be a good thing. No one seems to question it. My motto has always been if a little is good then more, better, sooner.

About joegergen

To evoke a smile. That's all. Author of "Methane Wars: A Fable" and "Lear's Fool" as well as various poems and some these painting things as well.
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