These Google marketing people need to be fired. What’s with calling their wearable tech Google Glass? The obvious choice for their product is Google Goggles, which provides a huge range of marketing options and the added bonus that is sounds a bit like “Goo goo ga ga.”
A product that is going to change the way people interact with the world is worthy of such an awesome name. It’s not every day that something comes along that changes the way you see the world.
Yet at the same time do you really need cutting edge technology to help you see the world differently? No. You don’t. There are some pretty low tech ways to change your view of the world.
Perspective, or changes in it anyway, lead to seeing the world differently. You just need to move. Sometimes it doesn’t take much.
Like one time I was at a party with a friend who is quite a bit taller than I. We were near some stairs so I took a step up and was now as tall as my friend. How I interacted with the whole room changed. I said, “Oh, so this is what it looks like form up here.” It was eye-opening. Just a little shift in in how you were observing something.
I suppose it’s the “walk in another man’s shoes” concept. Travelling and volunteering are good ways to shift your perspective, if only for a bit. And if your savvy you can hold onto those perspectives for future use, even long after you’ve finished.
Context, or knowledge, of a situation changes your view of it. History, back story, both sides of the story.
This is a bit more work. Takes some time, maybe some patience, maybe some not jumping to conclusions. Listening to all sides of a story. Researching a given topic.
This is the “all politics are local” angle. For good or for bad, , people usually have personal reasons for what they do. Those reasons might be really selfish or ill-informed but still form the basis for their behavior. Whether you agree or disagree with their reasoning or motivations, it’s good to understand them.
And guess what, if you combine perspective and context they are really powerful. You don’t even need Google Goggles to achieve this new view of the world. How awesome is that? Pretty awesome.